WHAT WE DO

We provide consumer insights that impact client`s business decision.

INNOVATION

  • Consumer (unmet) needs exploration
  • Category usage and attitudes (U&A) study
  • Advertisement test(e.g. an OTC brand ads test)
  • New product concept development

COMMUNICATION

  • Brand positioning
  • Consumer purchase journey and touch points
  • Communication ideas generation

COMMUNICATION

  • New product concept and package test
  • Consumer satisfaction study
  • Communication assets evaluation (e.g. adverts, e-commerce page)
    Usability testing