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WHAT WE DO
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WHAT WE DO
We provide consumer insights that impact client`s business decision.
INNOVATION
Consumer (unmet) needs exploration
Category usage and attitudes (U&A) study
Advertisement test(e.g. an OTC brand ads test)
New product concept development
COMMUNICATION
Brand positioning
Consumer purchase journey and touch points
Communication ideas generation
COMMUNICATION
New product concept and package test
Consumer satisfaction study
Communication assets evaluation (e.g. adverts, e-commerce page)
Usability testing